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13 Signs It’s Time to Consider a Rebrand
In an earlier blog post to kick off 2013, we reviewed the advantages of taking a step back in order to gain a greater perspective of your company’s brand. But how do you how if it’s time to consider a …
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Boondock Walker’s Lake Effect Winter Ale
Earlier this year Boondock Walker launched its very own limited edition hand-crafted brew, Lake Effect Winter Ale. Brewed by our friends at Rocky River Brewing Company, this tasty Ale was packaged in a custom designed carrying case containing two 650 …
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Take a Step Back
For many companies, a new year marks the close of a business year and the beginning of new opportunity to build on strengths, address shortcomings or pursue new avenues of growth. And while every case is different, many companies should give consideration to a few common questions when determining that path forward.
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About Our Relationship
Dear Amex,
I was thrilled to get a “gift offer” from you in the mail the other day. It’s been quite some time since we’ve connected, and I miss those days when we were so close. When I opened your …
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To Tell the Truth
You likely recall the classic game show where one contestant, who has had an unusual occupation or experience, is the key character. That contestant, who is sworn “to tell the truth,” is accompanied by two impostors who lie and pretend …
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The Art of the Twitter Profile
Twitter is an odd bird, as the social media networks go. Almost all social media sites are established on the founding principle of customizable profiles designed to show off as much about your personality as possible: all those tabs and …
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Steve Jones Knows Brand Experience
Great brand experiences occur without warning, at places we might not anticipate or expect. There’s tremendous power in the element of surprise, and great companies thrive in identifying those touchpoints where opportunity exists to provide added value, to tell their …
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Profit and The Power of Brand Equity
For any business, a well-developed brand is their greatest asset and most resilient source of wealth over time. Strong brand equity assures better cash flow, higher share value and stronger sales. It encourages repeat purchases, brand loyalty, upselling and cross-selling. …
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Johnson & Johnson: Marketing vs the Marketer
I recently read a post by Geoffrey James on BNET titled How Brand Marketing is Destroying Johnson & Johnson. As I’m sure you’ve read, the health care products and pharmaceuticals company has been inundated with one product recall after …