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To Tell the Truth
You likely recall the classic game show where one contestant, who has had an unusual occupation or experience, is the key character. That contestant, who is sworn “to tell the truth,” is accompanied by two impostors who lie and pretend …
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The Art of the Twitter Profile
Twitter is an odd bird, as the social media networks go. Almost all social media sites are established on the founding principle of customizable profiles designed to show off as much about your personality as possible: all those tabs and …
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Steve Jones Knows Brand Experience
Great brand experiences occur without warning, at places we might not anticipate or expect. There’s tremendous power in the element of surprise, and great companies thrive in identifying those touchpoints where opportunity exists to provide added value, to tell their story …
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Profit and The Power of Brand Equity
For any business, a well-developed brand is their greatest asset and most resilient source of wealth over time. Strong brand equity assures better cash flow, higher share value and stronger sales. It encourages repeat purchases, brand loyalty, upselling and cross-selling. …
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Johnson & Johnson: Marketing vs the Marketer
I recently read a post by Geoffrey James on BNET titled How Brand Marketing is Destroying Johnson & Johnson. As I’m sure you’ve read, the health care products and pharmaceuticals company has been inundated with one product recall after …
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Do It Yourself. (Really)
Apparently the home improvement big-boxes, namely Lowe’s and Home Depot, have decided to take “do-it-yourself” to a new level. If you’ve been a patron of these stores over the past year or so, you’ve surely noticed the gradual replacement …
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Adding Twitter Followers
I’ve heard you should follow everyone who follows you on Twitter, but there no hard and fast rules to Twitter. When following someone, you would like to think that they will follow you back. However, this isn’t the case. Almost …
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Thankful
We’re grateful this Thanksgiving for the ongoing support of our friends and family. We’re grateful for our clients who entrust us with their brands, and for the opportunities to encounter people we might otherwise never meet. We are fortunate to …
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Does the “Sharrow” Communicate?
The City of Cleveland Heights has painted the “sharrow” on Euclid Heights Blvd as a new campaign for bikers and motorists to share the road. The message is the same as those old “Share the Road” signs, but the affect may (hopefully) be more long-lasting.